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BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT UK IS LOOKING FOR A HoReCa Territory Representative
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing & Sales
SALARY RANGE: competitive salary + excellent benefits
LOCATION: London & South UK Territory
ROLE POSITIONING AND OBJECTIVES
The HoReCa Territory Representative will be responsible for building strategic relationships with the UK hospitality sector by working with clients in the HoReCa trade (bars, clubs, hotels, arenas) and establishing, maintaining and creating partnerships with potential partners. You will be responsible for the portfolio of NC products and their performance in the venues. You will be organized, articulate with strong communication skills as you will have daily interactions with clubs, bars, event organisers and managers. You will also support the activation team with Festival and Events throughout the year.
Reports to: Horeca Manager
Geographic Scope: London & South UK Territory
WHAT YOU WILL BE ACCOUNTABLE FOR
- Responsible for developing strong relationships with potential partners (clubs, bars, pubs, arenas) to support the overall Marketing strategy for 2023/24. Signing new accounts aligned with the Activation objectives by watching the market closely and proactively searching for new opportunities
- Account management – building and maintaining the relationships while driving the company KPI’s
- Performance management- Ensure optimal availability of products over long and short term. Monitoring Venues performance in order have the optimal Sell in and sell out or NC products.
- Work independently and effectively managing and prioritising your time
- Execute a territory coverage plan within a fixed geographic area of clubs/bars/hotels & events and festivals.
- Understand the brand strategies and consumer behaviour studies, to be up to date with the new trends in the HoReCa channel and in the target consumer segment
- Provide support and / or supplement the Events team in the implementation of BAT events & festivals and to monitor / evaluate the activations
- Achieve increase in number of HoReCa accounts and brand visibility of company products
- Ensure optimal availability of products over long and short term
- Work closely with the 3rd party agency to ensure an effective activation strategy & consumer journey
CAN THIS BE YOUR FUTURE ROLE?
- Do you have experience with building and maintaining relationships with clients?
- Do you have experience working within the hospitality or FMCG sectors?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- A passion and love for consumer brand marketing
- An understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice
- Previous HoReCa experience preferred (clubs, bars)
- Influencing and negotiation skills
- Soft skill –use of the following packages: word, excel, PowerPoint, Microsoft outlook
- Analytic skills- able to run excel and analysis to make sure to be on top of territory performance.
- You must hold a full driving licence and be mobile across the territory based on the business needs
- Ability to learn and adapt to new systems
BENEFICIAL
- Good knowledge/awareness of the clubs/bars industry preferred
- Excellent communication skills
- Proven track record of achieving sales targets
- An ability to build positive, long-term working relationships with external partners
- Good understanding of marketing and brand
- An ability to work with and use data to support decision-making and engagement activities
- A proactive and self-driven approach to objectives
- An agile, creative, and collaborative working style
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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